Organisational Changes And Developmenvt - MyAssignmenthelp.com

Question: Examine about the Organizational Changes And Development. Answer: Presentation Hierarchical change and advancement happens just when an organization moves from the current state to a created state later on which helps in expanding adequacy. Change for the most part occurs because of weight from both outer and inward powers in the association, it for the most part influences the entire organization. An organization while attempting to get improvement and change hopes to build the yield yet in addition attempts to eliminate expenses and costs. As an outside specialist along these lines I have to address a couple of key issues with the goal that a University can see a significant authoritative change. There are three key regions which have been distinguished as regions for development. Right off the bat, it is about the natural maintainability, mistakes in databases and communication[2]. Ecological manageability Diminishing printing cost The expense of printing is all the time ignored however it is one of the higher costs in a college. This expense is unmonitored quite often bringing about unnecessary consumption. To address the issue a print the executives programming like Papercut can be introduced. The product whenever introduced can follow the measure of materials that have been printed. It helps in around 50 percent decrease in print volume. The product additionally helps keep records secure and secret. Another alternative can be to lessen shading printing as it is multiple times more costly than dark and white[3]. There can likewise be a protected force printing where understudies don't need to print from various printers yet can rather send their records to a system line from which they can stroll up and print whenever. Additionally, PDFs are the most recent approaches to lessen printing cost where huge archives can be compacted and send by means of email to understudies. This should be possible if there shoul d be an occurrence of talks or books. PDFs additionally gives one access to the records whenever and anyplace. In this manner if an understudy neglects to get a specific report to college the individual will consistently have the PDF to count on. Diminishing Water Consumption As a matter of first importance to lessen water utilization in a University one needs to target spills, fix them and afterward present water productive technology[4]. These can incorporate double blaze and sensor based toilets, low-stream shower heads, auto-shutoff instruments in sinks and basins[5]. Supplies like dishwashers, sprayers, steam cookers ought to likewise be utilized which diminish water utilization. Like in numerous different Universities remembering the one for Boston, downpour water reaping should likewise be possible. In this sort downpour water is gathered in enormous tanks which can be then utilized for flushing in toilets[6]. End of plate in the feasting lobby can likewise lessen water utilization significantly and the college can spare around 30,000 gallons of water for every week. Mindfulness is likewise an issue and understudies in a perfect world must be helped to remember things, in this manner Save Water signs in washrooms can likewise help a lot in lessenin g water utilization. Diminishing vitality utilization Vitality utilization or in any case power bills are another significant zone of worry for Universities. Normally the specialists and understudies should be keen on the off chance that they are to eliminate the costs. Most importantly they can fall back on sunshine collecting. In sunlight collecting study hall windows can be kept open and light turned off[7]. In Universities particularly Zone Scheduling should be possible too where lighting in unequivocal segments of a structure can be closed down or diminished on a calendar. In the study halls inhabitance sensors can be introduced which recognize infrared and movement marks and alters light settings in like manner. Additionally the sort of lights that are being utilized ought to be investigated and LEDs ought to be introduced of a similar force with the goal that it helps in cost decrease. Other than these, there can be forms like After-Hours Override which permit impermanent changes in light settings after normal work hours at the U niversity. A focal checking and control can likewise be set up from where upkeep staff can control and screen the structures of the college from various consoles[8]. Ultimately, an occasion planning should be possible where lighting can be controlled for study halls, auditorium, theaters or labs for the year guaranteeing that during occasions the lights don't run in involved mode. Blunders in databases Understudies and Employee Records Blunders in keeping up an understudy record are consistently hard to forestall. Be that as it may, in a University is it essential as it concerns the eventual fate of an understudy. Above all else the PCs where the databases and records of understudies are put away ought to be tuned normally so they perform easily. The records need to have a back up and afterward an upkeep check should be possible. While keeping up the databases one can erase pointless documents or records identifying with duplicacy. Programming like Oracle and Amazon DB additionally help in keeping up databases without glitches. Keeping up a database physically can get troublesome now and again and is increasingly inclined to blunders. Similar advances can be taken to keep up the records of representatives of the University. The workers are a vital piece of the organization and there ought not be any disparities with respect to their databases. Budgetary records These records also are critical to the University and ought to be kept up appropriately without blunders. One little issue with figures can prompt more concerning issues like over the top use for the University and in this way it ought to be stayed away from at all expense. Consequently to keep a blunder free money related database one needs to keep the correct sort of records with the privilege marking. The records need to obviously archive each pay and consumption. One needs to append supporting archives like solicitations, charges, deals slips, dropped checks and store slips in a sorted out way[9]. Gone are the days when business and instructive organizations the same used to physically figure the livelihoods and uses. These days there are a ton of bookkeeping programming which help chop down the mistakes. Online programming like Wave and Quickbooks have nearly helped in limiting dangers in monetary bookkeeping to zero percent. These two sorts of programming can be utilized rather than Tally in the University fund segment and in this manner it can help lessen the mistakes. Improving Communication between Departments The correspondence between offices is an issue in Universities as they don't have a similar subject to discuss dissimilar to in an office where everyone is progressing in the direction of accomplishing a similar objective. To make a firm domain between the understudies one should initially distinguish what every division needs each day. Such data may extend from books in the libraries, digital books for arouse or even answer sheets. There ought to be an inward blog of the college where these things would then be able to be set up alongside the necessities of different offices. These assistance the divisions meet up on a solitary stage. The blog likewise enables the divisions with a straightforward two route correspondence to channel. The correspondence can likewise be improved with the assistance of composed correspondence like one Head of Department keeping in touch with another enticing him and the understudies to go to a seminar[10]. The Deans can likewise keep in touch with one a nother and to the understudies saluting them on some recently discovered victories. Improving correspondence among representatives and the executives Connections would seldom be able to flourish without appropriate correspondence which is very significant for bliss and achievement. Accordingly a legitimate correspondence process must be set up between the administration and the representatives. Check in with representatives is an absolute necessity, so they can talk about the work they have close by and the entire association all in all. Representatives need to be heard and they are very energetic about imparting their insights. The representatives need to feel good in their positions. It's anything but a simple undertaking to improve a thing on the off chance that one doesn't have the foggiest idea what are the negatives. Correspondence procedures, for example, calls, instant messages, face to face interchanges and email all fill important needs. Email probably won't be the ideal method to hit discussions with somebody. Along these lines, again there is a need of social intranet programming. There ought to likewise be an Open Door Policy where educators ought not feel awkward in moving toward the Deans or the Head of the Departments[11]. The teachers or any representatives so far as that is concerned probably won't feel quiet to impart a few encounters to their quick managers and along these lines there is consistently a requirement for the Open Door strategy. Improving correspondences between peers Social fests and fetes are the most ideal methods of having understudies connect with one another which is vital in a University. These can be organized two times every year to expand communication. Likewise the social medias ought to be utilized for it as well. This is a typical stage where workers and understudies the same can share, as and remark fascinating realities about the university[12]. A social intranet programming can likewise be utilized where understudies can impart their territory important to each other to have significant discussions. End In this manner to get change and improvement in the college the above plans should be executed. Some are now in process which should be changed a piece if conceivable. Others must be actualized if the college needs to eliminate the costs and furthermore improve the correspondence between understudies, representatives and the board. References Bero, B, E Doerry, R Middleton, C Meinhardt, Difficulties in the improvement of ecological administration frameworks on the cutting edge college grounds.. in International Journal of Sustainability in Higher Education, 13, 2012, 133-149. Knapp, M, J Hall, Nonverbal Communication. in , Berlin, De Gruyter, 2013. Linvill, D, S McGee, L Hicks, Schools and colleges utilization of Twitter: A substance investigation.. in Public Relations Review, 38, 2012, 636-638. Macknick, J, R Newmark, G Heath, K Hallett, Operational water utilization and withdrawal factors for electr

Surving Greenscape at Hard Time Essay Example for Free

Surving Greenscape at Hard Time Essay Robbins, S. , Organizational Behavior 2. Buchanan, D amp; Huczynski, A. , Organizational Behavior 3. Mullins, L. , Management and Organizational Behaviour| Week 6| Feedback sessionFeedback on LO2| | Week 7| Motivation, what is inspiration, persuasive hypotheses, basic appraisal of inspirational speculations, reward and punishment| Books, Lecture Slides/Notes, Case Studies, Assignment-related resources| Week 8| Understanding Groups, what are gatherings, arrangement of gatherings, formal and casual gatherings | 1. Robbins, S. , Organizational Behavior 2. Buchanan, D amp; Huczynski, A. Hierarchical Behavior 3. Mullins, L. , Management and Organizational Behaviour| Week 9| Team Development, sorts of groups, creating groups, why groups are not groups| 1. Robbins, S. , Organizational Behavior 2. Buchanan, D amp; Huczynski, A. , Organizational Behavior 3. Mullins, L. , Management and Organizational Behaviour| Week 10| Feedback sessionFeedback on LO3amp;4| | Learning results Outcomes| Assessment requirements| LO1 Understand the relationshipbetween authoritative structure and culture| 1. 1 thoroughly analyze distinctive hierarchical structures and culture1. clarify how the connection between an organisation’s structure and culture can affect on the presentation of the business1. 3 talk about the components which impact singular conduct at work| LO2 Understand differentapproaches to the executives and leadership| 2. 1 look at the viability of various administration styles in various organisations2. 2 clarify how authoritative hypothesis supports the act of management2. 3 assess the various ways to deal with the board utilized by various organisations| LO3 Understand methods of usingmotivational hypotheses in organisations| 3. examine the effect that diverse administration styles may have on inspiration in associations in times of change3. 2 analyze the utilization of various inspirational speculations inside the workplace3. 3 assess the convenience of an inspiration hypothesis for managers| LO4 Understand systems fordeveloping powerful cooperation in organisations| 4. 1 clarify the idea of gatherings and gathering conduct inside organisations4. 2 talk about variables that may advance or hinder the improvement of successful cooperation in organisations4. 3 assess the effect of innovation on group working inside a given association. Demonstrative asset materials Textbooks Buchanan, D amp; Huczynski, A. , Organizational Behavior Mullins, L. , Management and Organizational Behavior Brooks, I. , Organizational Behavior, Individuals, Groups and Organization Bloisi, W. , Cook, C. , and Hunsaker, P. , Management and Organizational Behavior Journals Academy of Management Journal (Academy of Management) British Journal of Management (John Wiley and Sons) California Management Review (University of California, Berke ley) European Management Journal (Elsevier) Harvard Business Review (Harvard Business Publishing) Journal of General Management (Braybrooke Press Ltd) Journal of Management Studies (John Wiley and Sons) Management Today (Haymarket Business Media) MIT Sloan Management Review (Massachusetts Institute of Technology) Websites www. businessballs. com HR and Organizational Behavior articles and connections www. changingminds. organization Useful articles on vital change by driving scholars www. mindtools. com www. 12manage. com www. cipd. co. uk www. incomesdata. co. uk

Keep Writing to Keep Dreaming and Keep Dreaming to Keep Writing

Keep Writing to Keep Dreaming and Keep Dreaming to Keep Writing Keep writing to keep dreaming and grow as a writer. But keep dreaming, and youll succeed at whatever kind of writing you want to do or need to do. Being a good writer in business or academia or in the publishing world comes from never forgetting the dream. But what techniques and focuses work best to keep you, the writer, on track to achieve your own writing dream?In todays madcap world, we dont stop and rest often. We dont reflect much. We run constantly, always worrying about what is coming next. We have a need to catch up or get ahead of whatever were sure is chasing us through life. In writing, however, constant hurry doesnt work very well. Its important to stop and listen and let the words work, no matter why we need them or how we want to use them. They will work if we give them time to appear and do their job. But how do we do that?Albert Einstein had a technique he used in Zurich, Switzerland, when he was young and first contemplating his theory of relativity, composing those words, and refining its enormous complexities. He made a personal decision to stay away from people for periods of time. Hed leave behind the busyness of everyday life and stay inside his apartment alone, sometimes for days at a time. Hed think deeply, often not talking to anyone. Hed let the ideas flow freely whenever and however they came to him. Hed then compile them and schedule new periods of silence and personal thinking to refine them or create more new ideas.You can be like Einstein. How? By discovering your own best time to be quiet and let your mind flow like his did. You can ponder an idea thats running through your head or retrieve one you had a long time ago. You can think about a piece youve been working on, but is troublesome, for example, the last line of a poem, a character who doesnt make sense or do what you want, a plot point that isnt progressing, or a thesis or journal article or work project that you know isnt quite right yet. You can also just pause for a lo ng moment and absorb the vastness and immenseness of the universe and let your mind work and wander at will as only a mind can. If you let your subconscious practice this technique of exploration, suddenly â€" BOOM â€" youll have a great new original idea or an important refinement to perfect what youre working on.How do you enter this meditation mode? Whats the technique? You have to experiment with time and place and atmosphere and find what works best for you. As for me, I tend to slow down when its time to reflect and separate from the world outside. I enter my inner self. Usually, that is either late at night when the days work is done and Im beginning to drift off to sleep or in the morning when Im just waking up. I might be remembering a dream or trying to remember something I saw during the day just passed. Ill lie quietly, very intentionally not focusing on anything in particular. Perhaps Ill let a soft fan run in the background on a warm summers night or let soft jazz play on my favorite all night radio show, i.e., a saxophone in the cold of winter. Sometimes, however, there will only be the stillness of the night and a darkened room as my companions.In the early morning, my time can be the moment when Im awakening and coming to full consciousness, as the sun peers inside or rain pounds the roof. Its during these remarkable moments that youll sense a new thought floating through your head or multiple thoughts racing and interacting all at once, each wanting your immediate attention. Youll want to identify every single idea or maybe focus on only the most different. But dont try too hard, or youll lose every thought in a sudden burst of awareness you dont want.It helps also to be in touch with your environment. Get in touch with where you are, but let whats around you â€" the details, the specifics â€" float free. Let it all fade into immediacy and meditation when you can. Let your subconscious wander for a moment or two no matter where youre at durin g your day. It will, and it should. Youll be surprised where the mind can go and where it will take you. Soon, an amazing idea or even many amazing ideas that connect will arrive as new wonderful colleagues â€" sudden and alive and bright and all newly minted for your eyes only. Its then youll need pen and notepad nearby. Both are my best friends as a writer.We all need to stop and step back from what we do in our busiest days and find our own quiet world if only for a few minutes. Its especially important as writers to learn how to let our creative minds work freely without shackles or pressure. We know it can. Each mind works differently and uniquely. Thats the joy of writing, no matter what kind of writing you want to do or have to do.So learn how to be quiet and then be quiet regularly, even in the midst of all the daily noise of life or work that is modern life. Practice the skill of quiet exploration and mediation. Listen to your writing interior until youre comfortable and at ease with your own personal writing process. Listen to the quiet that is your unique and personal inner person. Then you will use the technique regularly and benefit in amazing ways. Remarkable words and ideas will certainly appear. Youll be amazed at how good these words are… and theyre all uniquely yours.

The Science Of Folklore By Richard Chase Essay - 2399 Words

Just as considering Richard Chase’s version of the history of The American Mà ¤rchen Jack Tales is naively one-dimensional, so is accepting the premise that every tale has a single, if meandering, path back to a single culture. The noted folklorist Dr. Alexander Krappe discusses the diffusion of tales in his book, The Science of Folklore. Dr. Krappe outlines that tales had two different dispersal modes depending on their method of diffusion; whether by land or sea. If a tale was diffused by land, the story spread in all directions similar to the ripples when an object is thrown into water. As the ripples move away from the origin, the tale may be modified, changed, and diluted as it progresses until it bears minimal similarities to the original version. His specific example concerns the tales of the East Europeans, where an original central character is a vampire, but becomes more ‘neutral’ and ‘washed out’ as the tale progresses westward until th e character of the vampire is replaced with the character of an indifferent robber. Krappe proposes that tales which were transferred by sea are more likely to remain close to their original version. Krappe illustrates this opinion by pointing out that the Kirke episode of the Odyssey was carried to India via sea and therefore the Ceylonese variant is more closely aligned to the Homeric original than any of the other known versions (Krappe 39-40). . The term folk-lore was devised in 1846 by the William John Thomas to replace theShow MoreRelatedThe Analysis of the Mythic Dimension in ‘a Streetcar Named Desired’6094 Words   |  25 Pagespeople’s conceptions and assumptions about humankind’s place in nature and the universe, and the limits and workings of the natural and spiritual world.   Analysis The classic definition of myth from folklore studies finds clearest delineation in William Bascom’s article â€Å"The Forms of Folklore: Prose Narratives† where myths are defined as tales believed as true, usually sacred, set in the distant past or other worlds or parts of the world, and with extra-human, inhuman, or heroic characters. SuchRead MoreMethods of Qualitative of Data Collection19658 Words   |  79 Pagesdiscrimination—a major finding in her study. What if this researcher had made the mistake of simplistic transcription? But there is a cautionary note here: The meaning of pauses in conversation is not transparent; the researcher should use caution, as did Chase, in drawing inferences and offering interpretations of these linguistic patterns. Experiences such as this are common. The implication is that the researcher needs to discuss the problematic nature of transcribing in the proposal and provide strategiesRead MoreRastafarian79520 Words   |  319 Pagessacred symbols of the culture.80 Richard H. Dekmejian and Margaret J. Wyszomirski express a similar point of view: â€Å"The revolutionary nature of the message does not preclude the selective incorporation of certain of the prevailing values and symbols. In this sense there is continuity between old and new: the leader selectively invokes history, myths and past heroes to reinforce the sanctity of his mission.†81 Whether they are embodied in symbols, myths, folklore, history, or even a certain attitudeRead MoreOrganisational Theory230255 Words   |  922 Pagesunderstanding the diverse nature of organization theory Mapping some aspects of organization theory’s diversity Positivist protagonists: the truth is out there, and we can objectively know it Philosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? 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Accorded the powersRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell LeadershipRead MoreProject Mgmt296381 Words   |  1186 PagesContinuous improvement 5.1 Requirements vs. actual [5.3] Chapter 17 Agile PM 6.1.2.2 Rolling wave This page intentionally left blank Project Management The Managerial Process The McGraw-Hill/Irwin Series Operations and Decision Sciences OPERATIONS MANAGEMENT Beckman and Rosenfield, Operations, Strategy: Competing in the 21st Century, First Edition Benton, Purchasing and Supply Chain Management, Second Edition Bowersox, Closs, and Cooper, Supply Chain Logistics Management, ThirdRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ECS8C_C01.qxd 22/10/2007 11:54 Page 604 ECS8C_C01.qxd 22/10/2007 11:54 Page 605 CASE STUDY Ministry of Sound Richard Whittington The Ministry of Sound went from start-up to maturity in little over a decade. The case raises issues concerning both business strategy, particularly regarding sustainable competitive advantage and resources, and corporate strategy,Read MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesdeaf, in the sense that a person with a hearing aid is described as hard of hearing. The deaf culture is not just about a language – it is also about community, history and art. Like many minority cultures, there is a strong tradition of stories and folklore that is passed on from one generation to the next. There have been many captivating and moving stories about the way deaf people lived in the past and about how deaf culture has endured despite attempts to ‘cure’ deafness.16 COMPETITORS IN THERead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesbetter or for worse, and these we have captured to add to learning insights. After so many years of investigating mistakes, and more recently successes also, it might seem a challenge to keep these new editions fresh and interesting. The joy of the chase has made this an intriguing endeavor through the decades. Still, it is always difficult to abandon interesting cases that have stimulated student discussions and provoked useful insights, but newer case possibilities are ever contesting for inclusion

Analysis of Dream Deferred by Langston Hughes Essay

Dream Deferred A dream is a goal in life, not just dreams experienced during sleep. Most people use their dreams as a way of setting future goals for themselves. Dreams can help to assist people in getting further in life because it becomes a personal accomplishment. Langston Hughess poem Dream Deferred is speaks about what happens to dreams when they are put on hold. The poem leaves it up to the reader to decide what dream is being questioned. In the opening of the poem the speaker uses a visual image that is also a simile to compare a dream deferred to a raisin. Does it dry up/ like a raisin in the sun? The simile in the question is comparing a dream deferred to raisin in the sun. Like a raisin, a dream deferred shrivels up†¦show more content†¦As you read further into the poem it allows you to develop a clearer understanding of what Hughes is trying to express in the poem. It is stated that the dream may crust and sugar overÂ… like a syrupy sweet? He is stating that by not using or putting the dream into use had formed into crust, which is that hard material that is no longer useful because it is no longer pliable. The dream forced to sit idle hardens into an unusable substance of thoughts that have separated themselves from the goals and formed idle destructive thoughts that are crusted over with despair, doubt, anger, and hatred. Langston Hughess poem Dream Deferred is basically about what happens to dreams when they are put on hold. Hughes probably intended for the poem to focus on the dreams of African-American in particular. However, it is just as easy to read the poem as being about dreams in general and what happens when people postpone making them come true. What I got from the poem was that the longer you put your dreams on hold, the more the dreams will change and the less likely they will come true. Bibliography: Barksdale, Richard. Langston Hughes: The Poet and His Critics. Chicago: American Library Association,Show MoreRelatedAn Analysis of Dreams Deferred by Langston Hughes685 Words   |  3 PagesImportance of Achieving Dreams It is true that people often dream widely and unrealistically. But some people dream about basic human rights such as dignity, freedom, liberty, equal rights, and access to education. Socio-economic and political conditions sometimes put people in dire situations where they do not have access to such fundamental human needs. For such people, achieving their dreams is especially important, as the shattering of their dreams may lead to the shattering of their lives altogetherRead MoreEssay about Analysis of Dream Deferred by Langston Hughes615 Words   |  3 PagesAnalysis of Dream Deferred by Langston Hughes Dreams are the driving force of America today. Every person has some sort of dreams and or goals. Although in life everyone has dreams and goals, there are obviously more struggles for some ethnic groups than for others. The poem, Dream Deferred, by Langston Hughes, is one mans expression of his dreams during a difficult time period. As a black man in a time period where African-Americans were considered an inferior group of peopleRead MoreHarlem: a Dream Deferred1043 Words   |  5 PagesHarlem: A Dream Deferred Langston Hughes Literally Analysis Dreams are aspirations that we hope to reach on our lifetime. They are the day that gives us the drive to live our lives and accomplish our goals. When reaching our goals, we will do anything to get to our destination. But what happens when your dreams deferred and put on hold due to unseen circumstances? Or what do you so when someone tells you that you can not so the things you want to so because of the pigmentation of your skinRead MoreLiterary Analysis of Langston Hughess A Dream Deferred1028 Words   |  4 Pagescirculated, analysis of the poem must take place. It unveils and discusses the themes, figures of speech, word placement, and flow of the piece, and A Dream Deferred, is no exception. In Langston Hughess poem, A Dream Deferred, the theme is that no really knows to dreams if they are not reached, and very realistic figures of speech help convey this idea; the poem can be surprisingly related to Mr. Hughess life through the subtitle and quotes from Langston himself. The meaning of, A Dream DeferredRead MoreAnalysis of Harlem by Langston Hughes602 Words   |  3 PagesAnalysis of Harlem by Langston Hughes Through the turbulent decades of the 1920s through the 1960s many of the black Americans went through difficult hardships and found comfort only in dreaming. Those especially who lived in the ghettos of Harlem would dream about a better place for them, their families, and their futures. Langston Hughes discusses dreams and what they could do in one of his poems, Harlem. Hughes poem begins: What happens to a dream deferred... Hughes is askingRead MoreAnalysis Of The Poem Harlem 1303 Words   |  6 PagesJames Mercer Langston Hughes was an American poet; a Joplin, Missouri native and an active, versatile writer, earning acclaim as a poet, novelist, playwright and columnist. He was one of the first poets to explore an innovative sing-songy, stylized delivery called jazz poetry. As an African-American, his point of view, collectively synergized with this then-new literary art, catapulted his writings between the 1930s - 1960s. He is often credited as the leader of the Harlem Renaissance, and â€Å"famouslyRead More Harlem, An Analysis of a Langston Hughes Poem Essay1405 Words   |  6 PagesHarlem, An Analysis of a Langston Hughes Poem The short but inspirational poem Harlem by Langston Hughes addresses what happens to aspirations that are postponed or lost. The brief, mind provoking questions posed throughout the poem allow the readers to reflect--on the effects of delaying our dreams. In addition, the questions give indications about Hughes views on deferred dreams. Harlem is an open form poem. The poem consists of three stanzas that do not have a regularRead MoreLangston Hughes ´ Memories in His Poems Essay834 Words   |  4 PagesHarlem Renaissance, Langston Hughes was an inspirational poet who highlighted many aspects of the urban life of African-Americans through reflections of his own life and experiences. As a writer, a poet and a prominent activist of the civil rights movement, Langston Hughes was a man that was not only inspired by the world around him but used such inspiration to motivate others. Being that he was also one of the most influential writers during the Harlem Renaissance, Hughes held poetry demonstrationsRead MoreAnalysis Of A Raisin In The Sun1185 Words   |  5 PagesRaisin in the Sun is Langston Hughes poem called A Dream Deferred which was written as an example of life in harlem. The lines are a introduction to the white societys actions to take away equal opportunity from black citizens. Hughes main point is that there could be consequences when peoples frustrations build up or accumulate to the point where they have to either surrender their dreams or allow strenuous circumstances to literally devour their aspirations. With Hughes poem as a backgroundRead MoreThe Poetry Of Langston Hughes1498 Words   |  6 Pagescan be applied to the famous poet Langston H ughes, whom by expressing his feelings of oppression in a racist environment, motivated many blacks to learn how to read, play music, and revolutionize civil rights. As a result, this paper will critique how Langston Hughes’ works of Harlem and I Too encouraged Black independence, and how they were used as frameworks for revolutionary concepts such as the achievement of civil rights and social equality. Langston Hughes was an African American poet in the

Shakira on Philantrophy Free Essays

Maybe most of you known Shakira as one of the greatest Latin American singer ever but most of you may not know her as an activist. BAREFOOT FOUNDATION In 1997 at the young age of 20, Shakira founded the â€Å"Pies Descalzos† (â€Å"Barefoot†) foundation, after the great success of her record â€Å"Pies Descalzos†, in order to help Colombian poor children not only to get an appropriated education, but to be healthy and nourished. She says that the children are the future of every country, especially in Latin America, so we should give them all the tools they need to succeed in life. We will write a custom essay sample on Shakira on Philantrophy or any similar topic only for you Order Now On 2003 Shakira and the ex Chancellor and ex education Minister Maria Emma Mejia started to work together and Maria assume the Executive President of the Barefoot Foundation. The Foundation moved from Barranquilla to Bogota and began working on a massive program of nutrition for children from disadvantaged areas and displaced communities in Colombia On 2004 the foundation began the construction of the first educational institution which provided attention to 1565 children; also they opened offices on Quibdo. Now they give psychosocial help. On 2006 it was made the ‘First Strategic Plan 2006 – 2008’, whose main goal is the comprehensive care of children on vulnerable areas or displacement areas. They made the educational intervention strategy stronger which care about of 3,072 children and young people. Also it strengthens the comprehensive model of community development center, taking care to 10,500 people around. Because this foundation not only care about children but care about their families since they’re the people that spend more time with them and so if they’re fine, the children would be too. That year, 52 000 people donated money, which raised $15 000. The second building of School District Las Americas is constructed in Barranquilla, with the support of European foundations. Om 2008 it elaborates the ‘II Strategic Plan for the triennium 2009 – 2011’, whose mission is to implement a model of quality public and private assistance support. So far the Barefoot Foundation has built 4 schools on 3 different cities of Colombia that are: Barranquilla, Quibdo, and Altos de Cazuca. Their new challenge is to build schools in Cartagena also implement a project which is concern about the people there and the environment. BARRANQUILLA * Educational Institute of the Americas The Barefoot Foundation began its work there in 2004 and through several programs now helps 680 children, young people, and their community * Educational Institution Barefoot Foundation- Township La Playa This Public School, was built and opened in 2009 and now helps 1469 children, youth and the community there. Quibdo Educational Institution Barefoot Maria Berchmans The Barefoot Foundation began its work in 2004 and through several projects now helps 1225 children, young people and people of the area. There they help displaced families from the tragedy of Bojaya. Altos de Cazuca Gabriel Garcia Marquez Educational Institution Located in the commune of 4 de Altos de Cazuca in Soacha, where most of the victims of displacement and high levels of poverty are settled , from Boyaca, Santander, Cundinamarca, Tolima, Huila, the Pacific Coast and the Eastern Plains. The Barefoot Foundation supports this Public School since 2005 and through various educational projects now serves 1340 children and young people and 814 families in the sector THE LAST SCHOOL WAS BUILT THANKS TO CONTRIBUTIONS BY DONORS LIKE SHAKIRA, THROUGH PROCEEDS FROM HER 2006 BARRANQUILLA CONCERT, AND CONTRIBUTORS LIKE THE HOWARD BUFFET FOUNDATION, THE GERMAN TELEVISION NETWORK RTLTV, THE CITY OF MADRID, HARD ROCK CAFE AND SEAT. Pies Descalzos Programs If I eat well, I will learn more Pies Descalzos Foundation believes that if children are hungry, not nourished or unhealthy they can’t pay attention in class and they feel weak or lazy, so the foundation have this program in order to reduce malnutrition and encourages a healthy life so the kids improve their learning If I learn more, I can be more Good spaces for children to be educated are important since they feel comfortable, that’s why Pies Descalzos has implement with great equipment on its schools so children are able to have the tools they need to have a quality education If I smile more, I can achieve more Bad experiences can give children terrible traumas. Through this program Pies Descalzos help children who have been victims of violence, not just to overcome a trauma but also to help them adjusting to the school setting. So they use art, music and any kind of assistance like psychological to support them and their families Family income Most of the children Pies Descalzos help have to work because they are alone and they need to survive or just because their parents haven’t enough money to maintain the family. That’s why this program is very important, since Pies Descalzos provides economic opportunities for the families, so the children don’t work anymore and go to school. This program helps build projects that benefit children and their families. Sponsor a Child You can be a monthly sponsor of a kid, called a â€Å"Godparent† so you can help a Colombian child receive an education, uniforms, books, nutritious food, recreational activities and homework support while also letting him or her know that they matter. UNICEF After being working for 5 years on her barefoot foundation, Shakira was named goodwill ambassador for UNICEF How to cite Shakira on Philantrophy, Essay examples

Marketing and Management for Company Beiersdorf-assignmenthelp

Question: Discuss about theMarketing and Management for Company Beiersdorf. Answer: Introduction NIVEA is an international brand that delivers high quality skin and beauty care product. The company was founded in 1882 by a German skin and beauty care company Beiersdorf. The companys market research identified a gap in the market that resulted in the launch of NIVEA VISAGE Young in 2005. The product targets the girls between the age group of 13 to 19. They are launching this line of product in the UK market and follow the cost based pricing. This report will identify the potential problems that the company might face in their re-launch of the product. It will also consider identifying the cause and symptoms and provide recommendations for the company to overcome the situation. Statement of the Problem NIVEA is re-launching their new line of product for the UK market. The Problem the brand is currently facing is the competitive challenge from the other similar products. Another problem that can be identified from the case is the pricing of the product. It is higher than the previously launched product. The last problem that might occur for the company is in the promotion as they promote their product through their FYI magazine and sample testing. Causes and Symptoms The biggest competitive challenge faced by NIVEA in the UK market is from The Body Shop. They have a wide range of products for all age group in the biggest advantage for the competitor company. NIVEA on the other hand is introducing their new line of skin product for the teenagers under the brand name of NIVEA VISAGE Youth. It is the re-launch of their similar product with some modification in the product and packaging while considering the corporate responsibility to increase their brand value (Daellenbach, 2014). Cost based pricing sets the price of the product according to the production expenditure. This pricing strategy is unfit for launching a new product in the market. This will make the company lose their opportunity for generating profit from the product launch. The company has opted for the promotion through their FYI magazine and sample distribution which is no doubt a brilliant way for promoting their product. However, the modern day teenagers show greater attachment in the social networking that limits their contact with the paper magazines. Moreover, the mothers of these teenagers also tend to purchase these beauty products for their children who also represent attachment with the social networking. The influence of the social networking has minimized the use of magazine that is the opted mode of promotion for the product. Placement selected for the product on the other hand is through the retailer that is a cost effective and can potentially decrease their profit margin. Case Analysis According to Rajni, Modi and Singla (2015) the social networking is the best possible way of promoting products in modern market. The product introduced by NIVEA is a skin care product for the teenage girls. Hence, the brand can gain an additional advantage if they use social network marketing along with their traditional marketing process. Baykaso?lu, Glck and Akyol (2017) propose the use of price skimming strategies for the new launches that can gain possible success in the market. The cost based pricing that the brand is currently using is incompetent for a new product launch in the market. The skimming process will generate more revenue from the product in its initial stage. Placing the product between the competitors in the market is the biggest challenge for the company to launch a new product line (Rahmani, Emamisaleh Yadegari, 2015). NIVEA plans to place their products in the high street stores and the supermarkets that are cost effective. Alternative Recommendation Though NIVEAs business and marketing strategies are beneficial for the company in the present day market, they clearly need to modify their strategies to attain a sustainable growth in the market. The company is currently following the cost based pricing for their new product, which is ineffective for the creating customer base in the market. It is essential for them to follow the penetration pricing strategy that places the product with initial low pricing. It helps the company to draw customer and enables the company to develop market share within a short period of time. Moreover, it facilitates in developing the product habit in the customers. The company can later increase the price accordingly without hampering the customer loyalty. The new product launched by the company is for the teenagers of the UK market. The product is different from other similar products in the market as they use sea salt instead of petroleum. However, these hardly matters for the teenagers as they only seek for the products that will make them look beautiful. However, a large number of mothers of the children buy these products where they will definitely get advantage. Moreover, they are selling their product in a new large packaging. The company should also introduce a pocket pack as the primary target segment for the product is the teenage girls. It will make it easy for the girls to buy a small product and carry it with them. Small packaging also means high profit that can be the primary medium for the company to generate revenue. The company should use the social network marketing for their product for promoting their product. It will decrease their promotion cost and increase the number of addressed audience. Conclusion NIVEAs business and marketing strategy is gaining them profit in the current market. However, they will require modification in their strategies with the developing changes of the market to hold their position. The recommended modification is set accordingly with the changing market of UK that counts the modernization and technology in the companys business and marketing strategy. Reference Daellenbach, U. (2014). Competitor Analysis.Wiley Encyclopedia of Management. Baykaso?lu, A., Glck, ?., Akyol, D. E. (2017). A fuzzy multiple-attribute decision making model to evaluate new product pricing strategies.Annals of Operations Research,251(1-2), 205-242. Rajni, M., Modi, S. K., Singla, B. B. (2015). AN EMPIRICAL STUDY ON PRODUCT PROMOTION ON SOCIAL NETWORKING SITES: A REVIEW. Rahmani, K., Emamisaleh, K., Yadegari, R. (2015). Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), 98-108.

Hawthorne Essays - Nathaniel Hawthorne, Concord, Massachusetts

Hawthorne Nathaniel Hawthorne, an American novelist lived from 1804 to 1864. Hawthornes works are deeply concerned with the ethical problems of sin, punishment, and atonement. He graduated from Bowdoin College in 1825 and returned to his Salem home living in semi-seclusion and writing. Hawthornes exploration of these themes were related to the sense of guilt he felt about the roles of his ancestors in the 17th-century persecution of Quakers and in the 1692 witchcraft trials of Salem, Massachusetts. Hawthornes views on women in male dominated roles were portrayed as the weaker sex. Allegory and symbolism are combined in Hawthornes work to create sarcasm and deep thought to his novels. Allegory is a narrative, either in verse or prose, in which characters, action, and setting represent abstract concepts apart from the literal meaning of a story. Symbolism is used to designate an abstract quality or concept. Through both of these concepts Hawthorne revealed the irony in his writings. These elements helped Hawthorne become a leader in the development of the short story. Dr. Heideggers Experiment contained mostly romantic symbolism. Dr. Heidegger is the perfect example of the scientific world gone mad. Medbourne is mostly interested in the economy and is a corrupted businessman. Killigrien is basically interested only in himself. Gascorgin is a corrupt politician. Wycherly is an example of social scandal and vanity. The allegory is that Hawthorne is concerned with womens roles in a male dominant society and the dangers of applied science. Rappaccinis Daughter is assembled with Romantic and Anti- Transcendentalist elements. Light is one of the main components of symbolism in the story. Dr. Rappaccini is evil and cares more for science than mankind. Professor Baglioni is basically good and practices apt science. Giovanni is Anti-Transcendentalist and Beatrice is Transcendentalist and are both victims of corrupt science. Hawthornes use of nature in Rappaccinis Daughter is used in the allusion to the Garden of Eden. Beatrice was poison and forbidden like the apple in the Garden of Eden. An antidote will destroy poison, therefore when Beatrice drank it, she died. The Romantic elements that both of these short stories contained included absurd dramatic effects such as the rose in Dr. Heideggers Experiment and the butterfly in Rappaccinis Daughter. They also contained works of art and mirrors to reveal truth such as the water from the Fountain of Youth and the garden Dr. Rappaccini created. A Transcendentalist element that both stories had was that the human spirit is reflected in nature. A very important Anti-Transcendentalist element that was included in Dr. Heideggers Experiment and Rappacinnis Daughter was that nature is indifferent, unforgiving, and unexplainable. Book Reports

Serial Killer Michael Ross, The Roadside Strangler

Serial Killer Michael Ross, The Roadside Strangler The story of confessed serial killer Michael Ross is a tragic tale of a young man who came from a farm he loved, and a childhood filled with parental abuse, although he could not remember the experiences. It is also a tale of this same man who, driven by sexually violent fantasies, brutally raped and murdered eight young girls. And finally, it is a tragic tale of a judicial system that is riddled with imperfections in its responsibility of deciding life or death. Michael Ross - His Childhood Years Michael Ross was born on July 26, 1959, to Daniel and Pat Ross in Brooklyn, Connecticut. According to court records, the two married after Pat had discovered she was pregnant. The marriage was not a happy one. Pat hated farm life, and after having four children and two abortions, she ran off to North Carolina to be with another man. When she returned home, she was institutionalized. The admitting doctor wrote that Pat talked of suicide and of beating and striking her children. Michael Ross sister has said that as a child, Ross took the brunt of his mothers anger. It is also suspected that an uncle of Ross who committed suicide may have sexually molested Ross while babysitting him. Ross said he remembered very little about his childhood abuse although he never forgot how much he loved helping his father around the farm. Strangling Chickens After his uncle had committed suicide, the job of killing sick and malformed chickens became eight-year-old Michaels responsibility. He would strangle the chickens with his hands. As Michael got older, more of the farm responsibilities became his, and by the time he was in high school, his father depended a lot on Ross help. Michael loved farm life and met his responsibilities while also attending high school. With a high IQ of 122, balancing school with farm life was manageable. By this time, Ross was exhibiting antisocial behavior, including stalking young teenage girls. Ross College Years In 1977, Ross entered Cornell University and studied agricultural economics. He began dating a woman who was in ROTC and dreamed of someday marrying her. When the woman became pregnant and had an abortion, the relationship began to falter. After she had decided to signup for a four-year service commitment, the relationship ended. In retrospect, Ross said as the relationship became more troubled he began to have fantasies that were sexually violent. By his sophomore year, he was stalking women. In his senior year at college, despite being engaged to another woman, Ross fantasies were consuming him, and he committed his first rape. In that same year, he also committed his first rape and murder by strangulation. Ross said afterward he hated himself for what he did and tried to commit suicide, but lacked the ability to do it and instead promised himself he would never hurt anyone again. However, between 1981 and 1984, while working as an insurance salesman, Ross had raped and killed eight young women, the oldest being 25. The Victims Dzung Ngoc Tu, 25, a Cornell University student, killed May 12, 1981.Paula Perrera, 16, of Wallkill, N.Y., killed in March 1982Tammy Williams, 17, of Brooklyn, killed Jan. 5, 1982Debra Smith Taylor, 23, of Griswold, killed June 15, 1982Robin Stavinksy, 19, of Norwich, killed November 1983April Brunias, 14, of Griswold, killed April 22, 1984Leslie Shelley, 14, of Griswold, killed April 22, 1984Wendy Baribeault, 17, of Griswold, killed June 13, 1984 The Search for a Killer Michael Malchik was assigned chief investigator after the murder of Wendy Baribeault in 1984. Witnesses provided Malchik with both the description of the car a blue Toyota and the person who they believed kidnapped Wendy. Malchik began the process of interviewing a list of blue Toyota owners which brought him to Michael Ross. Malchik testified that during their initial meeting, Ross enticed him to ask more questions by dropping subtle hints that he was their man. By now, Ross was living in Jewett City as an insurance salesman. His parents had divorced and sold the farm. During the interview with Malchik, Ross told of his past two arrests on sex offenses. It was at this point Malchik decided to bring him to the station for questioning. At the station, the two talked like old friends: discussing family, girlfriends, and life in general. By the conclusion of the interrogation, Ross confessed to the kidnapping, rape, and murder of eight young women. The Judicial System: In 1986 Ross defense team moved for a dismissal on two of the murders, Leslie Shelley and April Brunais, because they were not murdered in Connecticut and not within the jurisdiction of the state. The state said that the two women were murdered in Connecticut, but even if they hadnt been, the murders began and ended in Connecticut which granted the state jurisdiction. But then a question of credibility came up when the state produced a statement by Malchik claiming that Ross gave him directions to the crime scene. Malchik claimed that somehow the directions were left out of statements, both written and taped two years earlier. Ross denied ever giving such directions. Evidence in Rhode Island The defense produced cloth matching a slipcover in Ross apartment which was found in the woods in Exeter, Rhode Island, along with a ligature used to strangle one of the girls. The defense also produced a taped statement of Ross offering to take the police to the crime scene, although Malchik stated he did not recall such an offer. Possible Cover-Up Superior Court Judge Seymour Hendel exploded during the closed hearing, accusing the prosecutors and police of purposely misleading the court with lies. Some of the counts against Ross were removed, however, the judge refused to reopen the suppression hearing on Ross confession. When sealed records were opened two years later, Hendel retracted his statements. In 1987, Ross was convicted of the murders of four of the eight women he confessed to having killed. It took the jury 86 minutes of deliberations to convict him and only four hours to decide on his punishment death. But the trial itself faced a lot of criticism in regards to the Judge who presided over it.   Imprisonment During the next 18 years that he spent on death row, Ross met Susan Powers, from Oklahoma, and the two were engaged to be married. She ended the relationship in 2003 but continued to visit Ross up until his death.   Ross became a devout Catholic while in prison and would pray the rosary daily. He was also accomplished at translating Braille and helping troubled inmates. In the final year of his life, Ross, who had always been opposed to the death penalty, said he no longer objected to his own execution.  According to Cornell graduate Kathryn Yeager.  Ross believed that he had been forgiven by God and that he would be going to a better place once he was executed. She also said that Ross did not wish for the victims families to suffer any more pain. Execution Having waived his right to appeal,  Michael Ross was scheduled to be executed on  January 26, 2005, but an hour before the execution was to take place, his lawyer obtained a two-day stay of execution on behalf of Ross father. The execution was rescheduled for  January 29, 2005, but early in the day was postponed again as a question into Ross mental capabilities came into play.  His lawyer said Ross was incapable of waiving appeals and that he was suffering from death row syndrome. Ross was executed by lethal injection on May 13, 2005, at  2:25 a.m., at  Osborn Correctional Institution  in  Somers, Connecticut.  His remains were buried at the Benedictine Grange Cemetery in Redding, Connecticut. After the execution, Dr. Stuart Grassian, a  psychiatrist  who had argued that Ross was not competent to waive appeal, received a letter from Ross dated May 10, 2005, which read Check, and mate. You never had a chance!

Research on Dell Inc Paper Example | Topics and Well Written Essays - 1000 words

On Dell Inc - Research Paper Example Moreover, MIS can be further categorized as Decision Support System (DSS) and Executive Information System (EIS). In general, the role of MIS in terms of a DSS is to analyze and process business data that will aid business decision making efficiently (Nowduri, 2011). For instance, MIS provides comparative sales figures pertaining to a week, revenue figures projected on assumptions of a new product and history of decisions or workarounds performed (Nowduri, 2011). Dell Computer Corporation Dell founded in 1984 by Micheal Dell, it is one of the biggest computer manufacturing companies on the planet that provides personal computers, computer peripherals and associated software. Dell sells its products to the end users via online stores and mail orders. The organization is located in Texas and enjoys a very strong brand image that supports its growth (DATA MONITOR: Dell inc.2009). Likewise, Dell is listed in the top 100 brands of the world and its brand value is $11,695 million, as per t he annual raking 2008 report (DATA MONITOR: Dell inc.2009). Similarly, apart from the strong brand value and robust market position, there are flaws in some product segments along with feeble research and development outputs. Moreover, Dell is currently dependent on third party services along with contraction in end markets, these two factors can be considered as threats (DATA MONITOR: Dell inc.2009). Dell Information Automation Information automation is considered to be an examination and analysis of data organization. Likewise, it is most commonly used in businesses, science and technology and engineering and covers almost all areas pertaining to computing usage. Businesses use automation techniques and methods for performing tasks such as payroll processing, accounts, record keeping, inventory management, sales scrutiny, bank account statements and credit cards statements. Similarly, engineering sector utilize these methods and techniques for numerous applications associated with mineral and oil exploration. Moreover, the analysis associated with new product design and scientific experiments also utilize data processing (Kedar, 2009). Data processing or information automation is divided into two categories i.e. database processing and transaction processing. As database is a collection of data that can be extracted, changed or accessed, data can be associated with banks, financial institutions, income tax, salary, contact number etc. similarly, for a processing data, a database is utilized that is virtually located in the center (Kedar, 2009). Similarly for the second category, transaction processing is associated with an integration of two workstations that constructs the transaction, and it is backed by data provided by the second workstation. For instance, automated teller machines are a prime example for this category (Kedar, 2009). The information automation tools that are acquired and utilized by Dell Incorporated utilize the World Wide Web, spreadshe ets, maps, various models and database. Moreover, for operations functions, Dell focused primarily on the information processing tool named as maps. Likewise, the map tool facilitated Dell to make decisions associated with organizational operation initiatives. Moreover, maps were also utilized for determining the location or country to be selected for acquiring information. Furthermore, the map also

Ethnograph Essay Example | Topics and Well Written Essays - 1750 words

Ethnograph - Essay Example The researchers’ decision to use observational and qualitative research method directly addressed the research questions such that research interview is the best choice to determine what care is like from the patients’ point-of-view whereas observational method is the best choice in determining how a patient receives assistance from the unit staff aside from determining the nurses’ perception about the patient satisfaction and quality of care and how care on the unit was organized, pure observation method was used in the study. Upon going through how the researchers conducted the ethnographic study in evaluating the patient satisfaction with the quality of care they received from the health care professionals, readers are expected to have a better understanding about the factors that could significantly affect the quality of care each patient is receiving in the surgical-medical unit. Ethnography is a common research strategy used in the study of social sciences like description of individual cultures (Dictionary.com, 2010). By conducting participant observation, research interviews, distribution of research survey questionnaires, and the collection of supplementary data like photographs, measurements, and patient records, this particular research strategy gathers empirical data regarding the nature and issues about the history of human culture and societies in writing (Maynard & Purvis, 1994, p. 76). In terms of biological sciences, the use of ethnography is similar to a case report or field study except that the study focuses on the patterns of thoughts and behavior of the research participants (Berwick, 2004; Boaz & Wolfe, 1997, p. 150). In relation to the use of ethnography, the article â€Å"Dance of the Call Bells† which uses ethnography in evaluating patient satisfaction with quality of care will be evaluated in terms of its accuracy and efficiency in

Consumer Decision Process of Nike

Consumer Decision Process of Nike In this century, customers are the potential buyer of products. Most of the companies are focusing on improving the relationship between with customers. The result shows that improving the relationship between companies and customers can retaining customers loyalty and attracting new customers, this relationship is importance to most businesses. If a company having good relationship with customer they understand customer needs and wants and to satisfy the customers. Example: Nike Company have provide good customer services, when customer facing problem of Nike product customer can send e-mail with question relating to purchases and Nike Company will solve the problem within 1 working day or contact to Nike Company telephone lines of customer service to get the solution. Customer can log in Nike website to check the latest Nike products, make ordering, shipping and returns. Customers can solve the problem easily by send e-mail or calling and without going any outlet customers can buy their products through Nike website. COMPANY BACKGROUND Nowadays, Nike Inc is the world largest markets of athletic shoe and apparel, also the world leading company of supplier athletic footwear, accessories, sportswear, and main manufacturer of sports equipments. Nike is worldwide brand and the products that sold in about 110 countries, Nike Company had more than 30,000 employees around the world. In 1962, Philip Knight was track athlete of middle-distance runner team member as an undergraduate at University of Oregon. Philip Knight travelling to Japan communicates with Onitsuka Tiger to import some athletic shoes to United States; Philip Knight believed that Japanese athletic shoes would break the German athletic shoes dominance in United States with Japanese product. In 1964, Philip Knight partnership with Bill Bowerman was track coach at University of Oregon. Bill Bowerman and Philip Knight was the founder of Nike, at the time Nike originated known as Blue Ribbon Sports. In 1968, Bowerman had worked long time to designs and modified of prototype Blue Ribbon Sports, his designed shoe was successful which known the shoe as Cortez. In 1972, Blue Ribbon Sports was manufacturing the products overseas by their own line by themselves and import to United States. At the same time, the company introduced the new symbols with Swoosh trademark and the brand name Nike it mean the Greek goddess of victory. In 1978 Blue Ribbon Sports had rename the company name to Nike Inc. In 1988, Dan Wieden who created the slogan called Just Do It for 1988 ad campaign and nowadays this slogan had became the recognized trademarks. In 1999, Nike had begun selling athletic shoes and other products by used e-commerce and directly selling products to consumer through company website. CONSUMER DECISION PROCESS The consumer decision process (CDP) model is important for making marketing decision; CDP is the stage of consumer goes through before, during, and after buying the product or service in decision making processes. In first stage of CDP starts with need recognition, the buyers understand what their problem or need in between current motivation state and desired motivation state. For example, I saw a commercial for brand new series pair of Nike shoe, to stimulate me that I need a new Nike shoe. Customer may need to pass through the stage step by step in every purchase. However, in daily purchase customer can skip the stage of information search and evaluation straight to purchase decision. For example, I feeling hungry need to buy food and I straight forward to make purchase decision to buy my favourite food McDonald. The next stage of CDP is information search; under information search consumers can search information according to internal or external sources of information. Internal sources of information are the information retrieved knowledge from memory and the information may be based on a person past experience, past conversation, or articles read previously. External sources of information can get from environment can be the new sources of information and include friends, family, salesperson, advertisements, brochures, websites, and media article. The marketers will identify which target markets of information sources are most influential, the impact of these sources of information will depend on the products and customers. For example, I want to buy new pair of shoe and before I buy I will take advice from my friends of their experience on different brands of shoe and search information about the company brand product quality. The third stage of CDP model is evaluation of alternatives, which the consumer evaluation alternative bounds in the choice set by using information. Evaluation is an important determinant of the degree is whether the customers feel involved in the product. By involvement, that means the extent of perceived relevance and importance that accompanies with the own choice. The involvement had categories into low-involvement purchases and high involvement purchases. Low-involvement purchases mean have simple and low expenses in evaluation process. For example, buying soft drink and food in the supermarket is under low-involvement purchases. High involvement purchases are usually branded goods and involve in high expenses or personal risk. For example, doing business, making investment, buying house and car are under high-involvement purchases. Nike shoe is categorising in high-involvement purchases because is branded goods and comparing with other brands Nike much more expensive than usual ly brands. The fourth stage of CDP model is purchase, the stage that consumer actually buy the product. For example, after I read the advertisement Nike shoe, I consider buy the Nike shoe to satisfying my need or want. The buying decision may take place immediately or in few weeks later. The seller may need to attributes the product by compared with the competition with own advantages and giving trial or sampling of the product hope the sale increasing. The final stage of CDP model is post-purchase evaluation, after customers buy the product and used, the customers will compares it with expectation on their past experience either the product is satisfied or not. The cognitive dissonance concept will commonly occur when the customers experience concerns after making purchase decision. Cognitive dissonance mean the customers buy new product is preferable than the product is using and customers may not repurchase the product is using or switching other brands. For example, before I bought Nike shoe I was wearing Bata shoe, I feel like Nike shoe is more comfortable and good quality so I may not repurchase Bata shoe and changing the mind to purchase Nike shoe. To manage the experience success is the job of the marketers to persuade the potential customers to purchase the product will satisfy their needs, for the customers that purchased the product should be encouraged that their decision making is right to repurchase the product and avo id them changing their mind to choose other product. For example, I had bought Nike shoe and wearing it, I feel that Nike shoe giving more comfortable and good quality than other shoe. In future purchase decision I will repurchase the Nike shoe because it satisfies my needs. Psychological core The process of perception, motivation, learning and attitude is under the internal process of psychological core. Perception There are three stages in the process of perception starts with consumer exposure and attention to stimulus the consumer to interpretation. Exposure and attention are state as highly selective mean that consumer only can use small section of the available information. Perception process which we attach meaning to the surrounding world, how consumer affect by the five senses (sight, sound, touch, smell and taste). The first stage, exposure is the extent to people aware stimuli that within range of their sensory receptors. For example, (eyes, ears, nose, mouth, fingers) such common stimuli as sound, colour and smell. Second stage of perception process is attention, attention happen when the stimulus activates the receptor nerves and send the result of sensations go to the brain for processing. For example, Nike has created visual identity with their ads through television, newspaper and to captures consumer attention. The final stage of perception process is interpretation, interpretation mean that people assign to sensory stimuli. Two people doing the same event but their interpretation maybe different with each other. For example, a glass filled with half water, person A say the glass was half full and person B say the was glass half empty. Learning and Memory Learning can defined as relatively permanent change in organization of long-term memory or experienced behaviour or in the content and is the result of information processing. There are two categories memory, short-term memory (STM) and long-term memory (LTM). STM is known as working memory, STM only store information for limited period of time and its capacity limited, to prevent short lived memory must always repeating the information though maintenance rehearsal. For example, to remember the presentation speech in capacity limited I must constantly repeat the speech again and again to prevent the memory in short lived. LTM is allow to store the information for permanently and its unlimited capacity. LTM consist into two type of memory there are semantic memory and episodic memory. Semantic memory refers to the person feeling and knowledge of the concept. Episodic memory is related to the sequence of event that is personally relevant. For example, a young child who has almost drowns and causes the child phobia to the water even when the child grown up. There are two situations in learning and memory which are high and low-involvement learning. The situation of high-involvement learning is motivated to process or learn the data by consumer, and low-involvement which the consumer has little or no motivation to the process or learn in data. Normally consumers learning happen in relatively low involvement contexts. The way of communication should be structured by the customer to expect what they have from different depending on the level of involvement. Motivation There are two motivation theories which are Maslows Hierarchy of needs and McGuires psychological motives. The theory of Maslow has 5 basic motives which general terms and not useful in marketing. McGuire theory is fairly detailed set of motives for specific aspects and developed a classification these theories into 16 categories. Attitude An attitude is define as long-lasting organization of motivation, emotional, perception, and cognitive processes with the learned predisposition to express that person like or dislike to an item and also the way one think, feels, and acts to some aspect of our environment. Attitudes serve four key function for individuals which are knowledge function, value-expressive function, utilitarian function, and ego-defensive function. Knowledge function is the result of need for order, structure or meaning that formed by attitudes. This need is often present when a person is in an ambiguous situation or is confronted with a new product. Value-expressive function attitudes are perform a value-expressive function express the individual central values and self-concept. For example, people who protection the environment they will recycle, reuse, save energy and purchase green product. Utilitarian function is concern to the common principles of punishment or reward. We develop some of our attitudes for these products offer pleasure or pain. For example, A person like to drink Vanilla Coke the person will have the positive attitude for the Vanilla Coke. Ego-defensive function means the attitudes of people that are formed to protect them-self either in internal feeling or external threats. For example, products like Marlboro cigarettes promise to help to man build macho image will attract the consumers who are interest of masculinity. The attitude has three components which are affect, behaviour and cognitive and known as ABC model of attitudes. Affective component consists of the consumer emotion or feeling about specific product or a brand. For example, a man is in sad mood when he see his favourites food, he not interest it. Behaviour component consists of the consumer undertake specific behaviour or action on the attitude object by the consumer tendency or response, and refer the actual action or the intention to buy the particular products. Cognitive component consists of the consumer beliefs about particular product, and expecting form of belief in the future. For example, lower price product mean lower quality. Consumer Environment Culture Nowadays, in the culture most people are concern about their health so those people are preferred to do exercise. Doing exercise they needed exercise accessories and requiring having good quality and comfortable shoes to wear and prefer to Nike products. Subculture http://www.oppapers.com/essays/Nike-Company-History/171750 http://www.megaessays.com/viewpaper/17404.html http://www.fundinguniverse.com/company-histories/NIKE-Inc-Company-History.html http://www.udel.edu/alex/chapt6.html http://html.rincondelvago.com/consumer-decision-process.html http://tutor2u.net/business/marketing/buying_decision_process.asp http://www.wisc-online.com/objects/ViewObject.aspx?ID=OIC2801 http://www.sykronix.com/tsoc/courses/cb/cb_cog.htm BB Chapter Nine : Learning and Memory from BBAdvisor (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

Human Tendencies, Montessori

Throughout history, humans have relied on their ingenuity and adaptability for survival. Regardless of race, country, or culture, people follow similar patterns of exploration, inventiveness, and creativity. After years of careful observation, Maria Montessori was able to identify the importance of tendencies that compel human beings to construct and refine the world around them. The practical application of the Montessori Method is based on human tendencies to explore, move, share with a group, to be independent and make decisions, create order, develop self-control, abstract ideas from experience, use the creative imagination, work hard, repeat, concentrate, and perfect one’s efforts. Tendencies are important to every human being as it draws us to adapt and survive under different circumstances. Therefore, it is necessary to know the definition of tendencies and its general characteristics. Definition of tendencies What do we understand by the word ‘tendency’ is predisposition to think, act, behave, or proceed in a particular way, an inclining or contributing influence. In other words, tendencies draw human being to achieve something and develop. According to Montessori these tendencies are innate. They are the basis of our predispositions, or as named by Montessori in Formation of Man, our nebulae. Human Tendencies is a natural urge to do something and is developed throughout our development. It is beneficial to know and understand the basic human tendencies that we, as humans develop naturally. Every human being needs to find in the environment oxygen, food, water, love and protection in order to survive and then to develop, so we have to survive first and then to progress. These tendencies help us to become human. These are the ways in which we, humans are all similar. They unite us as a species and distinct humans from animals. ‘There are certain basic factors which do not change. What may change is what is given to the mind. ’ The Human Tendencies and Montessori Education – Mario M. Montessori, AMI, pg. 6 We can see that tendencies do not change and human tendencies are hereditary. Everyone has the same tendencies, but the way we use them is differently. The tendencies lead us and children learn independently from the environment and adapt to any society. General characteristics †¢Tendencies are universal and all human beings have them no matter where they are born in the world, irrespective of culture, nationality, race and religion. †¢They are present in all human beings right from birth and as such described as inborn or inert and they last throughout life. They are unchanging in the way they function and have remained the same for different generations, but only modified to suit the environment man finds himself in. †¢There are several tendencies and all working together and not in isolation, are interconnected. An important principle in The Absorbent Mind is that education starts from birth, so we must guard the child’s psychic power in the first few years. The importance of tendencies for human being These tendencies are important for humankind and they need to be express full to be suitable for us to live and develop. These tendencies are present at all ages of our lives but some are stronger than others during different developmental periods. The tendencies also vary in the way and strength in which they appear in different people but they all exist in some form in every person. And it is these tendencies which guide our development and this one of the reasons why are important for the humankind. Tendencies serve to help human beings survive and develop fully making something of them. Animals have instinct and are born complete with everything they need to survive in an environment. The human beings have tendencies which drive them to explore, develop and adapt in order to survive whatever the environment is. Human beings have both physical and psychological needs. The physical needs for food, shelter and clothing, and the psychological need for security, love, art, music and culture. It is the tendencies that drive the humankind to look for and create those things that meet his physical and psychological needs from within his environment. Montessori’s belief in the potential of every human being is grounded in the idea that the world can be changed for the better if education is adapted to he child’s true nature instead of being limited to the transmission of academic knowledge. However we also need to recognise that as members of the human species, children are born with certain genetic traits or potentialities, unique to human beings, Montessori called these traits, human tendencies. These tendencies relate directly to human needs: for example o ur need for food is linked with our tendency to explore. 1. Tendency for Exploration It is through movement that exploration began. People learn from the discoveries they make or that which others before them made. They look around and make connections with things in their environment also by smelling and hearing. The child will have the natural urge to explore their environment they are in and are constantly learning from what they see and hear around them. The child is learning how to use their basic senses as in see, taste, touch, hear and manipulate something or the other. In the first few months the child is learning how to move his arms and legs he is not very strong at this time his muscles are not developed yet and he just observes his surroundings. They imitate the actions of those around them. All the connexions from the brain at the birth, which has one hundred billion neurons, are not yet made; therefore they are waiting for being connected in the new environment. Even though we have an immense responsibility to provide the right environment because the child will trust the environment and he will trust him to do things by himself. The child is an explorer. He needs to explore the world on a level that he is capable of learning from. The function of the Assistant to Infancy is to put the child in touch with the many aspects of the world around him which will help him classify his impression, build new skills and knowledge. The world is an exciting place and the entire more so if the child is able to make his own discoveries about it. The Assistant will choose activities which may nurture his interest but be careful to help the child to point the discovery without actually making the discovery for him. That is all about the exploration. 2. Tendency for Order The human being must have order in his environment to be able to find his way back home after exploring his environment. The child requires from of order whenever he is exploring. This will help him in on many levels- if he wishes to carry out an activity successfully then order is required. Order and its extension into exactness and precision will help him to gain clear and accurate impressions so that he may understand his world better. External order can help create a logical and orderly mind. We can observe in the small babies their love for order in their surroundings. They cannot practically live in disorder, they are so aware of it, thing which is not happen with the grown-up children. They will expect to find objects where they first perceived them and will go great lengths to put them back if they are ‘out of place’. 3. Tendency for Orientation Through order we can build our orientation within our surroundings. The child needs some points of reference in the environment to orientate him and find things. And this means he can orient himself in his environment and to act with purpose. In his book, The Human Tendencies and Montessori Education Mario Montessori states: ‘If the security given by the sense of orientation is removed, it is not that one feels lost in a city, one feels lost in one’s mind. ’ pg 21, AMI pamphlet 1966 For a child, if something is usually placed in a certain spot, he wants to find it there. If the order is taken away, then he becomes disoriented, lost and unable to function properly. 4. Tendency for communication To communicate is the essence of our civilisation. This is what makes us different then other species. To have the ability to express oneself fully and accurately is a great gift. The more the child is helped in this area the more independent he can be. The child is able to interact, express thoughts and ideas with people in his environment through language. Prior to developing language, the baby only could communicate by crying which meant the adult had to guess his needs. With language, the child is better clearly able to express his needs and thoughts and become more independent and secure. 5. Tendency for self-esteem Feeling good about oneself is one of the generally accepted criteria for good mental health. One of things that help children feel good about themselves comes from the fact that they need a lot of support, love and attention from the adults around them. 6. Tendency for work (movement) Since the child is in process of developing, movement plays a vital part within his life. Even movement for a young child is work. The child creates the movement even before the moment of birth, he starts from his mother’s womb, because he has a strong tendency for the movement. And the tendency for movement keeps the child active. Some of it can be reflexive movement like grasping an object hanging and controlled movement – going here and there. Being on movement is co-ordinated i. e. where the body and mind working in harmony. At the moment of birth movement is amazing, the hands are very important. In the first few months babies start to develop head and trunk control. When lying on their tummy their hands are in position to help by pushing through the floor surface. The child then requires activities that are both purposeful and challenging, that will bring real work to his life. The child while engaged upon this type of activity will also be satisfying tendencies towards exactness, repetition, concentration, calculation and imitation while at the same time building a firm base for his creative imagination. 7. Tendency for group orientation The child knows that we are different from the animals or pets. He shows us that by crying at the beginning. He wants to belong to a group, especially with the closer ones- mother and family. The child makes sense of relationships and also learns the behaviour of that group i. e. the way they eat, speak, dress and the rules of how that place function i. e. gestures, words. And because he knows and he wants to become like adults around him is now coming the tendency for imitation. The basic skills of children are usually achieved through imitation, which is later modified by the child to suit his own personality and improved upon. For instance gregariousness leads to imitation. Even with adults, the need to conform to the way of life around us so that we are accepted leads to the imitation of the values of that society

Paint Your Wagon

Paint Your Wagon (1969) is a musical movie adaptation of the stage play musical of the same title by Lerner and Lowe. The movie is set in California during the gold-rush era and stars the Lee Marvin as Ben Rumson, Clint Eastwood as â€Å"Pardner† (Julio in the stage play) and Jean Seaberg as Elizabeth. The movie details how a small tent-city (No-Name-City) becomes suddenly populated when Ben (Marvin) discovers gold in the soil. The story is complicated by the arrival of other characters such as the Mormon with two wives – one of which he auctions off (Elizabeth) to Ben.A love triangle forms when Ben leaves to kidnap seven â€Å"French tarts† from a neighboring town and leaves Elizabeth in the care of Pardner. The two eventually fall in love and comes up with a strange arrangement of sorts through Elizabeth’s convincing argument that if a man can have two wives, surely a woman can have two husbands. Everything bodes well until the gold starts to dwindle and in desperation, Ben and the other miners decide to mine under the buildings believing that gold is dropping through the floorboards.This eventually leads to the destruction of the town, the abandonment of the settler’s and Ben’s renewed search for prospective land. The movie offers a (musical and colorful) window into the phenomenon known as the North-American western frontier that occurred as a result of North-America’s newly attained independence and the formation of the United States. The movie, through its comical portrayal of the gold-rush, demonstrated the Laissez-faire or free trade trend of modern American economics.This is demonstrated by the free and unregulated movement of settlers of the town of No-Name-City who are all looking for gold. The economy during this time was one of risk taking and speculation, which accounts for the migrant behavior of settlers and prospectors, risking resources traveling through the great plains of America in search of fortune and lands to reclaim (Effects of the American Frontier). Another aspect of the frontier era that the movie offers a window to is in the area of Politics and social tolerance.The movie offers a glimpse on Frontier politics through the portrayal of how the settlers of No-Name-City keep order. The movie demonstrates how the political system can be individualized, with people and leaders dealing with situations as they are encountered and making the best of the situation (Effects of the American Frontier). Social tolerance in the movie is demonstrated in the way that cultures and races can freely mix in the settlements formed in the movie (e. g. the mixing of Mormons, Americans, French etc. ).This is highly representative how the frontier era was highly racially and culturally tolerant. Lastly the movie also offers a glimpse into the stature of women during the frontier era. This is demonstrated through the character of Elizabeth. Though in the beginning of the movie her charact er was marginalized, even reduced to mere property (through the auctioning) she establishes that women are somewhat equal in status with men when she manages to convince the two male protagonists that she too can also avail of â€Å"privileges† reserved for men in the way that she too can have two husbands.This is reflective of how, during the frontier era women were treated as practically equals since in the wild west, with nature offering constant challenges to the settling population, women were expected to perform roles similar to those of men (Effects of the American Frontier). Work Cited â€Å"Effects of the American Frontier. † Cyberessays. com. 11 December 2008

Culture Is A Kind Of Invisible Property For The Non...

Culture is a kind of invisible property for specific group of people.Daniel Frances said that is disrespectful that how the aboriginal people became a tool to attract tourist and earn money for the non aboriginal people. The non aboriginal people do say the good quality of the Indian, â€Å"speed, power, and the force of nature† (184) and applied to the product. In fact, the manufacturer careless about the aboriginal, who are the people living in the same time and space with those non aboriginal. Having someone to praise about a race is not a bad thing, we all like to be admired. The admiration toward the aboriginal is being twisted into a way to commercial purpose, become an image for whatever product, in this case, an attraction. The western settlers appropreate the aboriginal culture in a disresponsible way which distort the original meaning. I agree that â€Å"Indians were a surefire tourist attraction†(192), how they treated like an object instead of human. Because of the successful advertisement, â€Å"[t]ravel on the CPR boomed†, there are â€Å"fifteen and a half million passengers rode the train† (193). For the CPR journey, I feel like the aboriginal is treated like animal in a zoo, where there are tourist â€Å"throwing coins and oranges† (193) to have fun. In my opinion, it is like how people feed pigeons with bread and impress how they can eat up the food very fast. Aboriginal lost respect and become a form of entertainment. The image of wild Indians is overused by the non aboriginal,Show MoreRelatedWomen Helping Women2559 Words   |  11 Pagesresponse to it, are traditionally mined for phrases such as ‘womanhood’, ‘unity’, ‘women helping woman’, women helping society’, morality’, and the’ Golden Rule’ and despite the apparent openness to women of all kinds in their speeches, historians emphasize Whiteness, virtually invisible in Grant’s and Lady Aberdeen’s words, as key to women’s social reform development. 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